Since 2019, the official Brand Peru, as highlighted on Peru.info, has actively promoted the aguaje fruit as a symbol of the country’s rich biodiversity and commitment to sustainable development.
This Amazonian superfruit, native to Peru’s lush rainforests, is gaining international recognition for both its impressive health benefits and its positive environmental impact.
Aguaje is celebrated for its high content of phytoestrogens, vitamins A and E, and essential fatty acids. These nutrients are especially beneficial for women, as aguaje consumption has been linked to the reduction of menopause symptoms and the balancing of hormone levels. The fruit’s natural compounds help alleviate hot flashes, support skin health, and contribute to overall hormonal well-being.
Beyond its health advantages, the promotion of aguaje by Brand Peru also supports environmental sustainability. Harvesting aguaje in a responsible manner helps preserve the Amazon rainforest, as it encourages local communities to protect aguaje palms rather than cut them down. This sustainable approach not only conserves biodiversity but also provides economic opportunities for Amazonian families, aligning with the values of Brand Peru in promoting both natural heritage and social responsibility.
By championing aguaje fruit, Brand Peru showcases the nation’s dedication to health, sustainability, and the global appreciation of its unique natural resources. Discover more about Peru’s official brand and its initiatives at Peru.info.